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“Un evento creativo es igual a un evento exitoso”

04 de abril de 2019
Eventos creativos, sinónimo de éxito

Que la tecnología ha conquistado tanto la forma como el formato de hacer eventos es una tendencia que hemos visto y vivido en el último año. Una disciplina que forma parte de la estrategia de cada uno de los trabajos que producimos, donde la innovación es una parte trascendental.

Al igual que cualquier estrategia de comunicación, el evento también gira en torno a un concepto creativo. Aquí, la experiencia nos avala cuando decimos que un evento creativo es igual a un evento exitoso.

En estos casos, el cliente se convierte en el principal protagonista de las sensaciones y emociones que genera la marca. Si utilizamos correctamente las soluciones tecnológicas que tenemos al alcance, en función de los objetivos que queremos alcanzar, podemos crear situaciones ‘reales’ para hacer que esas experiencias sean únicas. Para ello, la tecnología es la gran aliada.

Videos mapping, proyecciones láser, inteligencia artificial, drones o gafas HoloLens, que nos permiten disfrutar de la realidad aumentada o mixta, es decir, de hologramas virtuales interactuando con el mundo real que nos rodea, son algunas de las herramientas que ponemos en valor en la ejecución de un evento. Tecnologías que aportan un valor añadido potente en tecnología informática. Y como no, permiten a los usuarios vivir experiencias impactantes que combinan la realidad con la ficción.

Este tipo de tecnología bien aplicada al diseño y a la ejecución, ayuda a la fidelización y a potenciar la interactividad con el público. Pero más allá de estos objetivos, vemos que es clave en el propio desarrollo del evento, ayudando a la gestión y planificación del mismo en tiempo real, con la recogida de datos, opiniones y reacciones de los asistentes.

De esta manera, la inclusión de estos elementos tecnológicos ayuda a identificar los patrones y comportamientos que nos ayudaran a identificar hacia donde se posicionan las tendencias, aportando el valor de la inmediatez. Cuando la tecnología 3D de los mundos virtuales llega al mundo de la empresa, hablamos del futuro de los eventos online.

Es innegable la multitud de ventajas que la integración de elementos tecnológicos ofrece a la evaluación y medición del impacto del evento. Con estas herramientas podemos analizar los datos que los participantes nos dejan con una gran precisión. Solo así podremos conocer nuestra audiencia real y ofrecer experiencias cada vez más personalizadas y más eficaces a las necesidades de nuestros clientes. Incluir tecnología en los eventos proporciona una clara ventaja competitiva que va más allá de los límites del mundo real.

Tim Ott, Events Division General Director.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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