beon. Communication

Las tendencias de publicidad que debe incluir tu estrategia de comunicación en 2019

08 de enero de 2019

El auge tecnológico continúa siendo protagonista en la industria publicitaria, y sigue estando presente en las tendencias que se anuncian para este nuevo año que comienza. Si las tendencias van por buen camino, 2019 se perfila como otro año prometedor para la publicidad. Un año en el que se introducen nuevas tecnologías, se actualizan las viejas estrategias y, en general, la industria continúa creciendo.

Entre las tendencias más novedosas destaca la automatización del marketing. Las agencias de marketing están empezando a hacer un uso, cada vez mayor, de la inteligencia artificial en sus operaciones diarias, lo que permite tener una imagen precisa y actualizada de su público objetivo en todo momento. Además, también permitirá realizar un seguimiento del rendimiento alcanzado por las campañas publicitarias.

Se combinará el video y el marketing nativo. Así, la parte publicitaria del video ya no estará separada del contenido, y los anuncios de video ya no tendrán una forma reconocible que pueda usarse para identificarlos.

La realidad aumentada tomará protagonismo en las campañas de publicidad, brindando a los consumidores la capacidad de vivir una experiencia totalmente inmersiva. El uso de la voz facilitará que personas con dificultades físicas puedan interactuar con su dispositivo mediante el uso de su voz.

Se generarán directos de eventos y se colgarán vídeos de todo tipo para captar la atención y conseguir generar viralidad, una acción que aportará gran notoriedad a la marca. Y los influencers, seguirán estando cada vez más en auge. Las agencias y marcas continuarán involucrándolos en sus campañas de publicidad para que promocionen productos o servicios, tratando de convencer a sus seguidores.

Pero las estrategias que incluyan estas tendencias también deben ir enfocadas a resolver las necesidades de los consumidores, que año tras año, al igual que la publicidad, también experimentan una evolución constante, tanto en lo referente a cómo se comunican con la marca, la manera de adquirir los productos y servicios, o el canal a través del que lo hacen.

Las tendencias que impactarán en el consumidor y que las marcas y agencias deben tener en cuenta para incluir en sus estrategias de publicidad son el social media, como un canal a través del cual las marcas se relacionan y mandan mensajes a sus consumidores, con un innovador formato y contenido, apostando por acciones de social listening y social commerce.

Una correcta segmentación para hacer llegar el mensaje a la persona adecuada, en el momento adecuado y a través de la plataforma adecuada será crucial en ese sentido. Así las marcas podrán tener información y datos de sus usuarios, y utilizar estrategias cada vez más innovadoras y acertadas.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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