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¿Qué es el table mapping?

14 de agosto de 2019

Habrás escuchado mucho de hablar de esta nueva tendencia que muchos eventos han adaptado. Pero, ¿realmente sabes lo que es? ¿en qué consiste? Te lo contamos a continuación:

Cuando hablamos de table mapping, nos estamos refiriendo concretamente a video mapping, técnica que permite proyectar animaciones animadas sobre superficies en un principio inertes.

Si aplicamos esta técnica al mundo de la gastronomía es cuando surgiría el table mapping. Este consiste en proyectar sobre una mesa cualquier representación animada en 3D, de esta forma puedes jugar con los alimentos y darles vida, con la localización, con los efectos visuales.

Cada vez son más los restaurantes que lo están poniendo en marcha. El table mapping no deja de ser otra herramienta del marketing experiencial, donde te venden la comida y la gastronomía como algo más, aparte de disgustarla le añaden un valor añadido. Ahora puedes interaccionar con ella, ahora los alimentos tienen vida.

Los factores más importantes de esta técnica son el sonido, la luz y sobre todo la perspectiva.

La luz es el elemento primordial, gracias a esta se pueden crear las ilusiones ópticas, proyectar las animaciones y hacer que cobren vida.

El sonido es un componente muy necesario vinculado a la luz, ya que sirve para generar un contexto idóneo para la celebración.

La perspectiva es el elemento conductor de todo el table mapping, pues gracias a este se puede realizar el table mapping. Es muy importante jugar con la perspectiva del consumidor e intentar jugar con sus sentidos en todo momento, de esta manera le comensal podrá disfrutar de una buena comida, de forma diferente. Un valor diferencial que pocos restaurantes tienen.

El table mapping se ha convertido en una tendencia que veíamos como un futuro lejano, pero que cada vez está más presente en nuestro día a día.

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