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¿Qué puede aportar el sector MICE para hacer sus eventos más sostenibles?

10 de diciembre de 2019

Diariamente en nuestro país se celebran multitud de eventos, lo que no sabemos es el gran impacto que generan sobre el medio ambiente. Por esta razón nos debemos esforzar cada día en realizar eventos más sostenibles.

Por ejemplo, una forma de poner freno a los excesos que se generan en un evento evitando así un impacto en el entorno en el que se celebra es el de reutilizar todos, o casi todos, sus elementos.

El calentamiento global y la huella de carbono son una realidad y cualquier acción que podamos realizar para intentar evitar que está problemática vaya más allá será bienvenida, para ello se necesita una colaboración conjunta y uniforme de todos los agentes que formamos parte de esta industria.

Que un evento sea sostenible es más fácil de lo que parece. A continuación mostramos las siguientes medidas:

  • Reducir, reutilizar y reciclar los residuos.
    Intentar reducir el consumo de plástico, sustituyéndolo por otros materiales que permitan la reutilización y no el mono uso. Cuando hablamos de reutilización también hablamos de reciclaje, es importante colocar papeleras o contenedores en los puntos clave del evento para que de esta forma sea más fácil reciclar.
  • Disminuir el consumo de energía y agua.
    Para los eventos celebrados durante el día se recomienda el uso de energía solar y, en caso de que el evento se celebre al aire libre, se propone el uso del sol como fuente de energía natural.
    Si hablamos del consumo eléctrico es aconsejable utilizar bombillas de bajo consumo o electrodoméstico de clase A. Y para reducir el consumo de agua, unas buenas opciones serían el uso de grifos temporizadores o utilizar difusores para reducir la cantidad de agua.
  • Favorecer la movilidad sostenible.
    Dependiendo del tipo de evento, es aconsejable una opción u otra. Pero es importante intentar reducir la presencia de vehículos. Se pueden facilitar otras alternativas como el uso de coche compartido, transporte público o incluso algunos más ecológicos, como la bicicleta.
  • Evitar contaminación acústica y lumínica.
    Reducir la cantidad de focos de luz, encontrar un lugar con buena acústica que permita la reducción de altavoces y de sonidos elevados.
  • Utilizar alimentos responsables con el medio ambiente y el entorno.
    Supone un valor añadido utilizar productos de temporada y locales de la zona en la que se celebre el evento. Productos ecológicos, que no estén procesados y que se adquieran en el mercado de abastos o en los pequeños comercios de la localidad.
  • Proteger ecosistemas de animales y plantas
    Elegir una ubicación alejada de espacios naturales sensibles y apostar por un recinto que cumpla con los criterios de bajo impacto ambiental.

Estas son algunas de las medidas más importantes para que un evento MICE pueda ser sostenible, además le aporta un valor añadido que puede servir para sensibilizar a los asistentes y, de esta forma, aumentar la conciencia social. Planeta solo tenemos uno.

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