beon. Worldwide

¿Qué le pide beon. a la Publicidad en el 2020?

20 de enero de 2020

2019 ha sido un año de terremotos para algunas agencias, si tenemos en cuenta la irrupción de las consultoras tradicionales en nuestro sector. A priori, las idiosincrasias tan distintas entre los dos modelos de negocio me llamaron la atención, pero también veo una tendencia interesante que puede ser que se consolide en 2020 y es la evolución del modelo de relación entre agencia y cliente, que posiblemente tenderá más hacia la consultoría que hacia el modelo de partnership del que venimos.

No es que las consultoras tengan que “salvarnos de nosotros mismos”, pero sí creo que pueden aportar nuevos aires y nuevas formas de ver el negocio. Y de todo esto espero que los que ya estamos en el sector sepamos quedarnos con “lo bueno” para conseguir profesionalizarnos todavía más.

Por otro lado, al 2020 le pido no perder la frescura propia de nuestro sector, esa que nos permite reinventarnos y adaptarnos como ningún otro al mercado tan cambiante que nos rodea: estructuras, métodos, perfiles, equipos, relación con el cliente, etc. Perder el entusiasmo que ponemos cada uno de nosotros en nuestro día a día, para convertirnos en compañías “sin alma” sería un paso atrás que posiblemente nunca podamos recuperar.

Por último, y este es mi más firme deseo para 2020, pido al nuevo año que nos permita seguir avanzando en la retención del talento en nuestro sector, que seamos capaces de enamorar a profesionales que siguen viendo al cliente como el sector en el que realmente puedan desarrollar su carrera profesional.

A las agencias les (nos) pido que sigamos creyendo en nosotras mismas, que nos apoyemos las unas a las otras y que construyamos un entorno de sana competencia, fomentando el respeto a nuestro trabajo y la puesta en valor del mismo. Y, puestos a pedir, que sigamos demostrando que la buena creatividad vende, y que la vocación de servicio forma parte de nuestro ADN.

A las marcas, que sigan la senda de la valentía que muchas de ellas ya han emprendido. Que apuesten por las historias que nos remueven por dentro, hay muchas de ellas que ya han demostrado que eso no es incompatible con los (muy) buenos resultados. Y, en línea con lo anterior, que sean protagonistas de un sector en el que se fomenten las relaciones constructivas entre los distintos players del mercado, la transparencia, el valor del trabajo bien hecho y las relaciones a largo plazo.

En fin, un sector saludable, competitivo y en constante evolución, al que nos sepamos adaptar tanto agencias como clientes. ¡Bienvenido 2020!

María Miras, directora de beon. Communication

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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