beon. Worldwide

El pódcast como el buen vino, mejora con los años

08 de mayo de 2019
Motivos por los que apostar por los pódcast

Como el buen vino, el pódcast es un formato que ha mejorado con el tiempo y, aunque realmente nunca se ha ido, es ahora cuando vive su época dorada.

El pódcast empezó a popularizarse a finales de los 90 y es casi tan antiguo como el propio Internet. Esta manera de comunicar se ha ido reforzando lentamente como una nueva fórmula que, gracias a su renovación y a la llegada de los Smartphones, consigue posicionarse hoy en día como un nuevo canal de comunicación de infinitas y maravillosas posibilidades.

Los cambios en tendencias de contenidos han conseguido recuperarlos y situarlos entre marcas y anunciantes como una ‘nueva moda’, y es que el audio sigue teniendo su atractivo, porque se puede consumir en cualquier momento y desde cualquier sitio. El interés creciente por el pódcast entre consumidores se comienza a notar en su audiencia, alcanzando cifras muy altas que superando en grandes cantidades aquellas cifras de años anteriores. Y es que las cualidades y calidades con las que vuelven son sorprendentes.

El interés que crean entre los consumidores hace que su atención sea mayor que la de otros contenidos que podemos encontrar en la red, ya que generan valores intangibles y establecen relaciones directas con los oyentes, a los que les permiten estar permanentemente conectados. Por esto, la experiencia que se crea a partir de estos contendidos es única y personal.

Además, el pódcast ha conseguido proporcionarle una nueva dimensión a la radio, permitiendo al soporte alcanzar nuevos targets, a la vez que pone de nuevo la creatividad radiofónica en el punto de mira. Las razones por las que está de moda son muchas, y bien sea por ocio (el género de pódcast más popular es la comedia), por formación, por estar al día de la actualidad o de la política, lo cierto es que cada vez son más los usuarios que hacen uso del podcasting, y cada vez más las marcas que se dan cuenta de sus enormes posibilidades.

Por eso, esta pieza también ha llegado a las empresas como una nueva herramienta estratégica de marketing, ya que estamos hablando de consumo a la carta, donde cada uno elige qué consumir, la temática y el género. Marcas y empresas consideran que su incursión dentro de la comunicación ofrece una gran oportunidad a la hora de divulgar cualquier mensaje, puesto que permite experimentar con nuevas narrativas y formatos con un coste de producción reducido.

La creación de vínculos con el público y la difusión de marca, unido a la posibilidad de tratar cualquier tema de una forma personal son los principales valores que han marcado su éxito. En esta nueva era, los audios trascienden las temáticas más tradicionales para alcanzar conversaciones de todo tipo y abrir una nueva ventana para que marcas, anunciantes y empresas se expongan ante los consumidores.

Un nuevo lenguaje, un nuevo tono y mucha creatividad, el pódcast, afortunadamente, tiene más fuerza que nunca.

Marta Rodrigo, account director de beon. Communication.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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