beon. Worldwide

“Ser diseñador es una forma de vida”

14 de febrero de 2020

Paqui Porras es diseñadora en beon. Worldwide y tiene muy claro dónde encontrar la inspiración para aplicarla a su trabajo diario. La cita de Austin Kleon define a la perfección su forma de trabajar.

¿Cuáles deberían ser las cualidades de un diseñador?
Un diseñador debe ser una persona abierta a todo lo que está a su alrededor. Impregnarse de todo lo que vive y ve. Ser una persona creativa, sin prejuicios, abierta a la crítica y a las múltiples formas de ver las cosas. Ser paciente, apasionada por lo que hace, comunicativa, amable, positiva, que sepa trabajar en equipo y que quiera siempre mejorar las cosas.

¿Qué convierte un proyecto en un gran proyecto?
Todo depende de cómo nos adentremos en el alma de las personas. En las sensaciones que perciban cuando vivan la experiencia de nuestro trabajo.

En muchos proyectos realizamos diseños para personas que no tienen nada que ver con este mundo, personas que se dedican a la banca, personas del sector de la sanidad, industrial… quizás haya asistentes que no sean capaces de saber si el diseño les gustó o no, quizás no son capaces de describir lo que vieron o los materiales que utilizamos, pero lo que si recuerdan y son capaces de describir, al menos la inmensa mayoría, es como los hicimos sentir.

¿Qué es lo que más te gustaría diseñar?
A mí me apasiona el interiorismo. Me encanta diseñar pensando en cómo las personas van a habitar los espacios que hemos estudiado, reflexionado y diseñado para ellos. Me gusta tener esto siempre presente en nuestro trabajo, para hacer felices a las personas.

¿Dónde encuentras la inspiración?
Ser diseñador es una forma de vida. Es una profesión en la que no vale sólo con el tiempo que estamos en la oficina. Cuando salimos por la puerta sigue nuestro trabajo.

Observar el comportamiento de las personas para luego ver cómo podemos aplicarlo a nuestros diseños, conocer materiales nuevos, investigar sobre ellos y ver cómo podemos encajarlos en nuestro trabajo. Asistir a ferias, museos, showroom de mobiliario, navegar por internet, ver cómo ven el diseño culturas completamente diferentes a la nuestra.

El escritor Austin Kleon describe muy bien mi forma de trabajar, “Nada surge de la nada y cualquier idea que tengas surge de la acumulación de todas las ideas que la preceden. Coges ideas, las unes y surgen cosas nuevas. La idea es que el camino para producir una obra original no consiste en intentar ser original sino basarse en muchos artistas diferentes, inspirarse en muchos sitios distintos y mezclarlo todo para formar tu propia obra”

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

See website
×

Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

See website
×

JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

See website
×

Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

See website
×

Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

See website
×

Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

See website
×

OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

See website
×

Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

See website

×