beon. Worldwide

“Las agencias debemos aportar y cuestionar a las marcas”

17 de mayo de 2019
"Las agencias debemos aportar y cuestionar a las marcas"

Esta semana el café nos lo tomamos en la oficina de beon. Worldwide Madrid con Cristina Quirós, responsable de cuentas en beon. Communication. La profesional nos relata en esta entrevista su día a día, así como la relación que se crea entre agencia y marca.

¿Cómo crees que debe ser la comunicación con el cliente para que el trabajo que realizas sea exitoso?

Los clientes cada vez aprecian más que nos convirtamos en “Partners” de sus proyectos y que no nos limitemos a acometer las indicaciones u ordenes que nos dan. Desde las agencias debemos opinar, aportar e incluso poner en tela de juicio aquellas cuestiones que creamos que no están alineadas con los objetivos del cliente.

¿Hacia dónde crees que se orientan las nuevas demandas del cliente? ¿Qué tendencias están en tu top 3?
Cada vez buscan más que las personas que están al otro lado, es decir los profesionales de la agencia, tengan un control 360º del marketing.  Te pueden solicitar un cartel o un roll up para promocionar su asistencia a una feria pero esperan que tú además, les propongas un flyer que les redirija a un formulario online para captar leads, una campaña de social ads o un envío o acción con influencers.

¿Cómo ha transformado la tecnología tu forma de trabajar?
Pues en muchos aspectos. Por ejemplo, si salgo de la oficina a una reunión gracias al móvil y a las apps que utilizo en el día a día puedo enviar archivos a un cliente, pasar un briefing… Hasta que cuando tengo una duda de cualquier aspecto en vez de preguntarle a un compañero, que quizás está liado con otros temas, accedo a Google y “aprendo” a solventar pequeñas dudas que antes no podía.

Tu trabajo diario digamos que requiere de un equipo más amplio ¿qué otros perfiles profesionales son indispensables en tu día a día?
El departamento de creatividad por supuesto es mi pan de cada día pero tengo que reconocer que el departamento digital es con quien trabajo la gran mayoría de mi jornada.

Un perfil profesional como el tuyo abarca diferentes tipos de funciones dentro de la cuenta ¿con cuáles te sientes más cómoda?
Donde me siento más cómoda y segura es en la parte digital. Cuando me llega una petición de un cliente o cuando se me asigna una nueva cuenta pienso en los pasos a dar para llegar a las acciones online. Creo que ya no es cuestión de futuro es claramente el presente. Yo misma, en mi vida personal, antes de reservar un restaurante, comprar ropa, incluso comida… antes miro las reseñas o hago una comparativa de precios online.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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