beon. Production

“El cliente ahora quiere sentir, tocar y saborear”

30 de noviembre de 2018

Hoy hablamos con Carlos Prieto, coordinador de producción de eventos, quien destaca cómo ha avanzado la tecnología y la multitud de herramientas que hoy en día tenemos a nuestro alcance para “dar color a un evento”.

¿Qué son para ti los eventos?

Los eventos son la nueva forma de comunicar del siglo XXI. Creo que atrás ha quedado las estrategias de Marketing tal y como las conocíamos. El cliente ahora quiere sentir, tocar y “saborear” aquello que representa la marca para el consumidor. Los eventos son un gran lienzo en donde plasmar todas aquellas sensaciones que queremos transmitir a nuestros interlocutores.

¿Cómo ha cambiado la forma de planificar y coordinar los eventos?

Muchísimo, las herramientas de las que disponemos hoy por hoy tienen un alcance cada vez mayor. Algo como coordinar un evento a kilómetros de distancia, puede que antes fuera algo complicado. Hoy por hoy forma parte de nuestro día a día. El email, base de datos, sistemas RP, telefonía, Internet móvil o incluso algo tan llano como el WhatsApp facilitan y agilizan el trabajo.

La tecnología forma parte del espectáculo ¿cómo se integra en la coordinación?

La tecnología avanza tan rápido que hay que estar renovándose continuamente. En coordinación es un punto a tener en cuenta, cada vez existen medios más avanzado para dar color a un evento. Estos medios hacen que desde coordinación tengamos que adaptar los proyectos a estas nuevas tecnologías. Unificar la iluminación con la escenografía diseñada, adaptar la misma al soporte visual elegido, dotar al venue y al evento de la infraestructura necesaria para desarrollar la acción (Internet, potencia eléctrica…) son datos que tenemos que barajar desde el mismo comienzo del evento.

¿Cuáles son los mayores retos a la hora de afrontar un nuevo evento?

Creo que un aspecto fundamental sería el análisis de este. ¿qué hace falta? ¿cuándo hace falta? ¿resulta viable la solución propuesta? Entender que se quiere hacer y de qué manera es uno de los puntos clave. En los montajes normalmente hay que hacer un análisis previo y sobre todo coordinar a todos los implicados en el mismo. Organizar a todos los departamentos, sus materiales, hojas de carga, plazos de descarga, plazos de montaje, necesidades internas…son solo algunos de los puntos más importantes a la hora de comenzar con una producción.

¿Qué aspectos destacarías como los más relevantes en la coordinación de un proyecto en beon.?

Nuestro punto fuerte es la producción in house, de ahí que exista la necesidad de un departamento de coordinación. Intentamos agilizar el trabajo entre las marcas y cuadrar las sinergias de cada una. Es genial contar con un grupo de profesionales tan grande y sectorizado. Bajo mi punto de vista esa es la clave para llegar a todas las partes de un evento y poder estar siempre un paso más allá que el resto de las agencias. Profesionalidad + Factor Humano estos dos aspectos hacen que el grupo esté a la cabeza.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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