beon. Communication

Los empleados, los mejores embajadores de una marca

23 de enero de 2019

Podemos confundir el término social employee advocacy con brandlovers o embajadores de marca. Ambos tienen en común un objetivo principal: defender la marca en diferentes ámbitos y canales externos como las redes sociales. La diferencia radica en que un brandlover no es un empleado de la empresa, mientras que el employee advocacy, sí forma parte de ella.

Los empleados que son embajadores son un must para muchas empresas, ayudan a dar a conocer la marca de un producto o servicio, potenciando los valores que quiere trasmitir a un público determinado. Asimismo, trabajan en la promoción y defensa de la imagen de una compañía a través de sus redes sociales.

¿Qué beneficios aporta trabajar con embajadores de marca?:

– Mejora la imagen de la marca
– Existe la posibilidad de aportar nuevos clientes
– Incrementa el compromiso entre los empleados
– Impulsa la confianza del consumidor
– Magnifica el alcance de la compañía
– Incrementa la notoriedad de marca
– Mejora las ventas

Esta disciplina es parte del marketing de recomendaciones, siendo una tendencia que convierte de forma gradual a los trabajadores, en prescriptores de su propia marca. Pero ¿qué aspectos debe tener un empleado para convertirse en embajador de una marca?

– Debe ser experto en los productos o servicios de su empresa
– Saber representar los intereses de la marca
– Recomendar productos o servicios de la compañía
– Exponer una imagen positiva de la empresa
– Crear conciencia de marca en el exterior

Contar con este perfil dentro de la empresa supone abrir puertas a nuevos beneficios. En el caso de un employee advocates ¿cómo debe ser su comportamiento?

– Debe representar los intereses de la empresa de forma interna y externa.
– Recomendar sus productos y servicios al exterior, porque los conocen a la perfección.
– Generar una exposición positiva y crea conciencia sobre la marca. Su amor por ella y alineación con sus valores es clave.

En definitiva, podemos confirmar que los propios empleados son los mejores embajadores de una marca.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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