beon. Worldwide

Del smartphone a la televisión y de la televisión al smartphone

12 de marzo de 2019
Cómo se consume la televisión en la actualidad

Llego a mi casa por la noche después de un día duro de trabajo. Pongo unos inciensos que huelen a leña y luz indirecta. Busco el mando de mi Smart TV, ya con muy pocos botones y más cercano al mando de la wii que al de un televisor. Al encenderla hace un sonido, así como “espacial” con una bonita transición de pantalla, y pongo mi chimenea virtual en YouTube mientras busco en mi lista de Spotify una canción de Township Rebellion, exactamente “Aphrodite,” en el menú de Apps ya incluido en mi tele.

¡Oh sí! esto ya es otra cosa. Después veo un capítulo de mi serie favorita, exactamente en el mismo lugar donde lo dejé en mi teléfono de camino al trabajo.

Todo esto, completamente basado en hechos reales, es una forma de consumir televisión muy diferente a la de hace pocos años.

Del smartphone a la televisión y de la televisión al smartphone, los contenidos ahora van con nosotros y, da igual dónde vayamos o dónde los veamos, en el salón de nuestra casa o en el metro. El caso es que nadie nos impone qué es lo que tenemos que ver o cuándo debemos hacerlo.

Gracias a la integración de internet a la tele somos más libres. Vemos lo que queremos cuando lo queremos, pero a cambio estamos mucho más controlados. Curiosa contradicción.

Eso significa que somos mucho más visibles para las marcas y de esta manera nos pueden clasificar de forma mucho más efectiva dentro de sus targets.

Si analizamos esta situación desde el punto de vista de las agencias, este hecho supone un gran cambio en cuanto a la planificación de medios para las campañas de publicidad, en las que es necesario definir los perfiles de forma más precisa y apostar por contenidos más afines a nuestro público objetivo. La estrategia se ha adaptado a una nueva forma de consumir.

Como cada vez consumimos contenidos más cortos y de forma muy rápida, los cambios no solo se notan en cómo se ve la televisión, sino que afectan desde el punto de vista creativo.

También plataformas como YouTube o Spotify se han hecho un hueco en nuestras casas a través de la televisión, de tal forma que existe una delgada línea de consumo de vídeo online. ¿YouTube en la televisión o la televisión en YouTube? Y no quedará mucho para que también le llegue el turno a la publicidad programática en un futuro no muy lejano.

Otro dato importante de esta transformación es la interconexión entre dispositivos, que a nivel publicitario nos permitirá hacer campañas más integradas y más exactas.

Dani Ferrer, director Creativo de beon. Communication

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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