beon. Worldwide

“Lo esencial” en la industria de la publicidad

29 de enero de 2019
[es:]Qué piden las agencias de publicidad al 2019 [en:]Advertising agencies: What to expect in 2019

Empezamos el 2019 corriendo. Todo pasa a una velocidad de vértigo y, tanto en nuestra vida profesional como personal, nos vemos continuamente amenazados por “perder el tren”: cógelo ya, no te lo pienses, si no lo haces tú lo hará otro.

Tenemos a nuestro alcance avances tecnológicos y herramientas digitales con los que no podríamos soñar hace pocos años. Han llegado a nuestras vidas y están aquí para quedarse, supuestamente para facilitárnosla, pero… ¿siempre?
Es la sociedad en la que vivimos, y no se trata ni mucho menos de denostar todo lo que la era digital y las nuevas tecnologías nos aportan, que es mucho y, en la mayoría de los casos, muy bueno. No se trata de proclamar que “todo tiempo pasado fue mejor”, porque no es cierto.

En nuestro caso vivimos en la profesión de las prisas, dentro de la sociedad de las prisas. Concursos, entregas, propuestas, deadlines, etc. No es nada nuevo, siempre ha sido así. Pero ¿hasta qué punto todos estos avances, que se supone que están aquí para ayudarnos, nos empujan en realidad a un ritmo todavía más frenético? ¿Y cómo afecta este ritmo al ejercicio de nuestra profesión?

¿Podemos conectar con una masa cada vez más importante de consumidores que reclaman una vuelta al privilegio de contar con tiempo, a través de tendencias como slow life, slow food, etc., si no somos capaces de experimentarlo?
Parece que disponer de tiempo y volver a lo esencial es un lujo que hoy en día no nos podemos permitir. A nuestro alrededor pasan tantísimas cosas a las que podemos acceder de forma tan rápida y sencilla, que parece imperdonable el no estar al día de todas ellas.

Nuevos perfiles, herramientas digitales, modelos de agencia o nuevas tecnologías están ahí para ayudarnos a ofrecer mejores soluciones a nuestros clientes, pero no pueden desviarnos de lo que es esencial en nuestra profesión: ideas, estrategia y servicio.

Yo al 2019 le pido que no nos olvidemos de dedicar tiempo a lo esencial: a los briefings, a las ideas, a los equipos, a la formación, a entender a los clientes, a ponernos en su piel, y en la de sus consumidores.

¡Ya os contaré el año que viene si hemos sido capaces!

María Miras, directora de beon. Communication

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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