When talking about entertainment in events entertainment, we refer to that added-value touch that dynamizes corporate content and meetings, threading the objectives and theme together. In that sense, we could distinguish three types of entertainment depending on how it is integrated into the event: as parallel activities, shows, or as an intrinsic part of the contents.
Shows vs content
A more classic format that separates the corporate message from the recreation content. Especially suitable for events that opt for the convention format and incorporate an independent leisure chapter, for example, a dance or a banquet enlivened with some live music act such as an orchestra, or a private concert, either at the venue itself or at some other emblematic point of the destination city. Also, it may feature a sports show, a theatre play, or even a firework show. An adequate formula of formal events: summits, conferences, conventions, or symposiums.
Regardless of the corporate approach, both sections -content and show- will share a thematic line that will give meaning to the event as a whole.
We refer to those shows that open, close an event, or are scheduled within, generally introduced by a host or master of ceremonies who will conduct attendees during the different event stages. These type of entertainment activities have the potential to enliven any type of event. The most typical can be an internal convention and the shows can be dancers, LED boxes, air shows, solo artists, acrobats, actors and impersonators, themed spaces, food stations, show cooking, circus-inspired performances…
Event and show fused together in an experience where contents and audiovisuals are shaped under multiple sensory experiences addressed to the audience. The use of technology allows the creation of powerful video mappings, LED performances, Virtual Reality and 3D effects, etc. A myriad of alluring scenarios to generate a WOW moment impossible to forget.