beon. worldwide advertising division has been the agency chosen to create the new Christmas campaign for Toys”R”Us, the world famous toy and juvenile-products retailer.
This campaign satisfied a double objective: on the one hand, positioning the brand in a leading position as a market specialist, while recovering the joy for the traditional toy over the digital and mobile devices and, on the other hand, to invite adults to engage in leisure time helping their kids to create fantasy world, fostering the family bond and learning, core values of the toy company.
To accomplish these goals, beon. was inspired by the popular UNBOXING videos, endowing the campaign with an amusing, family air. Three different TV spots and radio commercials, released in Spain and Portugal, reflect different stories of parents and children.
A campaign which brings back the traditional spirit of games and toys and invites consumers to use their imagination and enjoy the time shared with their kids.
