Technology has become the protagonist of all events and now it is unthinkable to consider any MICE that is not somehow supported by tech apps or tools.
The focus is on the implementation of internalization and modification of the space where the event takes place, which means to control the event type, venue architecture, lighting, and design.
This is key to provide both technology event a meeting point of to be merged in the most innovative and cutting edge forms:
• Virtual Reality. It allows attendees to be the protagonists of the event, experiencing in the first person everything that happens. A way to impact on the audience allowing them to connect with the brand fully.
• Holograms. One of the most fashionable tools that allows to recreate, through light, any type of shape. Holographic hosts are highly acclaimed in big events.
• Interactive floor. This technology is usually used to try to attract a younger audience and by capturing their attention towards the images that appear on the floor and, which transform and change as users walk on the surface.
These tools make the user experience exclusive and unique, providing a differential value to the event.
When we talk about technological advances applied to events, we are not just referring to pure entertainment, but also to other disciplines such as the production area -where processes are increasingly streamlined and automated- or the cybersecurity area. Especially in this field, more technological advances are being implemented to try to prevent cyberattacks during the event celebration.
