German leading chemical company BASF, and its Spanish division trust team building as a key activity to their internal events. beon. Worldwide was in charge of the whole management of this convention hosted at Dehesa d Calbueno, in Guadalajara, Spain.
There, 600 employees attended an activity inspired by the popular TV contest ‘MasterChef’. On this occasion, employees enjoyed the company of an exclusive master of ceremonies: top chef, entrepreneur and current TV program host Samantha Vallejo-Nágera.
The reason behind choosing this type of activity was the objective proposed by the company: to reinforce the communication among the different stages of the internal process and maximize the client satisfaction. In order to personalize this activity and adapt it to the corporate context, the action was customized under the name of ‘Master BASF’. A coordination success that achieved all the goals.