beon. Worldwide accomplished the design and set up of the stand showcased by Samsung at SIMO Educación, the tech hub for teaching education that gathered this year 10,000 visitors.
On this occasion, the stand that beon. designed for Samsung had an area of 175 square meters. Following the client’s briefing, the space must convey innovation, and accessible technology for all the education professionals, both teachers and students. Under these premises, beon. created an active, open, appealing stand that engaged the professionals that attended this professional meeting.
The real challenge was to build a stand that had a structure divided into different areas, each of them focused on a specific subject, and levelling Samsung visibility with that of its partners. In order to accomplish this objective, it was necessary to create an equitable distribution for the workshop, activations, and the showroom-product-testing areas.
A technical solution to reflect the brand claim ‘Aprender haciendo’ (Learning by doing), and therefore providing a touch and test technology: elements to be discovered, transforming the stand in a smart, didactic tool.
Likewise, the agency took charge of the management and coordination of the dynamization actions carried out during those days.
As for the stand, a suspended element both shaped the roof and supported the LED lighting, a design that provided brand visibility and transformed the visit in a cozy and pleasant stay thanks to the textile enclosure. All the furniture and props: desks, screen table, totems, digital signage, etc., were designed ad hoc for this project.