Stage design is a crucial element in event management, an essential part that provides the event with a differentiating value that lasts through time and remains part of the attendees’ memories. These creative setups are considered spaces full of meaning, the transformation of an idea, or a concept that comes alive in a particular setting to communicate with the audience.
The first thing we have to bear in mind when starting the creative process of a stage design is the message we want to transmit to our audience, so we are able to find a successful communication formula. The final result must be visually appealing, so we can attract and hold the attendees’ attention in the staging.
Also, when creating a stage design, we can interact with our audience through the incorporation of audiovisual elements that play an essential role contributing with high doses of creativity, the latest technology, ambience and décor. The use of light is also crucial to stage design, and a good lighting set will help to intensify the message in the chosen space, which will take on a new significance.
We live in a new era of integrated technology, a stage led by innovation and new media that aims to transform the attendees’ experience. Thanks to this development, events have also become more powerful, visual and intelligent.
The use of high-definition interactive screens together with the latest digital image create atmospheres and spaces absolutely unique. These dynamic technological synergies hit the audience as a something visually compelling and emotionally engaging.
On the occasion of the ‘Premios Eficacia 2018’, the annual awards that recognize the work of the best advertising professionals, beon. Worldwide produced a stage design composed of two screens, front and back, which created a dialogue between them. As a result, a show full of light, messages and dancers with a refulgent mise-en-scène. A staging display that allowed the interaction of the artists with the images projected on the screens.
