Win €1,000 to buy anything you want. A tempting message that opens PILOT ‘back to school’ campaign.
PILOT endeavor to promote the iconic V5, VBall y G2 in a campaign with the clear objective of modernizing their target besides giving support to retail stores.
PILOT, present in the five continents, is celebrating its 100th anniversary this 2018, while the company keeps fostering its defining characteristics: innovation, quality, and the love for the art of writing.
Focusing on these core values, beon. has designed a promotional action in the point of sale named milconPILOT which will continue the line of actions accomplished last year, including cash prizes chances when purchasing the aforementioned products.
In addition to executing the campaign creativity at the point of sale, and adapting the image to the different media, the agency has designed the participation website, and managed the entire promotion, including raffles, gift giving, and related legal advice. beon. also accomplished a communication plan on the company’s social media channels.
The campaign will be active until next November 30th. Have you thought about the prize destination yet?
