Cepsa has premiered in Madrid the new design of the lubricating oil series in an offbeat event in Madrid, at Torre Cepsa, the company’s headquarters. A spectacular full of color and music, attended by 200 guests, including Spanish and international clients.
Attendees to the event organized by beon. Worldwide enjoyed a new experience under the claim ‘a bespoke launch’. The company trusted an innovative format enhanced by fashion, music, and a relaxed ambiance.
The new bottle designs created to provide the product with a more clear identification, resistance, and ergonomics that preserve the oils in optimal quality conditions. The new image, that classifies the product typology by color to make the oils more easily identifiable, was reflected in the details of the looks designed for the fashion catwalk.
Different accessories were specially designed for the event, such as mirror brooches displaying LED lights and the company logo and LED jackets for the opening show. An original catwalk that was the setting for the product reveal.