Our client Silbon, with 15 fashion boutiques in Spain, lands in Europe opening its first store in Paris. Our teams moved to the French capital to provide the event with the brand’s Andalusian spirit, boosting the media coverage in different countries.
Aware of the great step taken by Silbon, media coverage was essential and relying on the best ambassador was equally important. Stephan Houdet, winner of the latest the Roland Garros and his partner Nico Peifer, were already heroes in France.
Guests enjoy surrounded by the colors and fabrics of the Silbon SS18 season, and were treated with French cheese and champagne, in a soiree where Iberian ham was also served with Spanish wines. The 100 attendees cheered up with the rhythms of a fashion DJ session which opened with flamenco.
The inauguration in Paris gathered 72 international and 20 Spanish media representatives. Some of them were informing live and guest could read during the event how digital press and magazines published the news in real time. “Silbon lands in Paris”, “Silbon inaugura su primera tienda internacional en París”, “Silbon arrive à Paris”, or “Silbon approda a Parigi” appeared in digital media such as Empresa Exterior, ABC, Wall Street Online, Le Lézard, Fashion United France, Boursica.com, ADN Kronos, Topfash, Comunicati.net, FinanzNachrichten, Newslocker, Nouvelles du Monde, ADVFN, etc.