We publicized and communicated the flotation of Greenalia, the green growth brand. Our teams organized the press call event, and its diffusion in agencies for media coverage in the industry and finance sectors.
After developing an ad-hoc database that included potential elements for both occasion and brand, the relevant journalists were invited to attend the event that was held at Madrid Stock Exchange on December 1st. The call was reinforced from the Stock Exchange institution, which, as always, supported the event via its own communications office.
We leverage the follow-up of attendees to offer the editors the possibility of interviewing the shareholder of Greenalia. An interview with the agency EFE-Jot Down was organized to elaborate a first-hand report featuring the brand.
In the event, in addition to supporting the media professional attending the event, our communication division took notes and elaborated a press release that was sent to the press just after the event.
The last step was to design a clipping with the follow-up of the repercussions in means and its economic valuation. An assessment that exceeds 400,000 euros.