Lidl trusted our teams for the communication of their Christmas campaign ‘Imperfectly Perfect’ Christmas dinners. The cities of Madrid, Valencia, Barcelona and Seville were covered with amazing new experiences in just one week.
We worked to provide the campaign with maximum visibility to the campaign through a contest organized the previous weeks in the social profiles of the brand, where the participants had to relate how their Christmas dinners had been imperfectly perfect. The winners were able to enjoy this new gastronomic experience in the city they chose. A road show action that reached more than four million people and where some of the most relevant influencers of the sector participated.
In addition, a communication expert team was coordinated to elaborate press releases segmented according to the city and the media addressed. Besides, journalists were attended, interviews were conducted, and an information follow-up was accomplished. An invitation that went viral, reinforcing the presence of the brand in the media.