beon. designed a campaign to promote some of its iconic products.
‘Win €1,000 to spend’, a clear, direct message that opened this ‘back to school’ PILOT campaign.
PILOT promotes the company’s most iconic pens: V5, VBall, and G2 with a campaign whose objective is to continue promoting and renovating their target, while giving support to stores with promotional materials. PILOT, present in the five continents, celebrated its 100th anniversary in 2018, still empowering the brand excellence in terms of innovation, quality, and love for writing.
Taking this values as inspiration, beon. Worldwide has designed and executed a marketing action in the point of sale, milconPILOT, in line with previous promotional actions rewarding their customers with cash prizes.
In addition to executing the campaign creativity the point of sale, adapting the designs to different media, we developed the offer/participation website and managed the entire campaign including promos, competitions, giveaways, and all legal terms, together with a communication plan on social media (Facebook: Pilot España, IG: Pilot_spain).