This is the second edition in which beon. accomplishes both the design and production of the Andalusia stand at FITUR, together with Grupo Abbsolute. The production of this stand in pavilion number 5 of IFEMA has occupied an area of 5,000 square meters, a space where the eight provincial boards have been integrated to reinforce the image of Andalusia as a unique and exceptional tourist destination.
For this second edition, the design integrated technology and innovation as the connecting theme between the contents. 3D video mapping to structure the stories that showcased the destination touristic offer, and a series of touch screen and interactive desks, offered the portrait of an interconnected Andalusia. In addition to a series of touch screens that have accompanied each of the corners of the pavilion and interactive tables, which offered digital content of the Andalusian website, virtual reality and 360-degree immersive experiences, in addition to rely on 100% digitalized information.
The stand for Andalusia at FITUR 2017 was awarded Best exhibitor among all institution and communities. This success is the result of 200 professionals that endeavored, together with Turismo Andaluz and the eight regional Tourism institutions to coordinate everything to the last detail.
Cliente: Consejería de Turismo (Junta de Andalucía)