More than 160 journalists specialized in the automotive sector coming from 37 different countries met in Mallorca for the international presentation of the new BMW i8 Roadster in a back-to-back event.
The event took place on April 15-28 on the main island of the Balearic archipelago.
beon. was in charge of the management of photography permits, hotel coordination, and local suppliers hiring. Journalists could enjoy free routes around the island to try the new model and check out its advantages. In addition, they were treated with an activity on high sea competition catamaran.