An ambitious world premiere with dynamic reveal combined to present the new SEAT Tarraco before the international media.
On September 18, the latest and boldest SEAT model was presented at the ancient bullring in Tarragona, city whose Latin designation gives name to the new car.
The new SEAT Tarraco, represents a market segment in which SEAT enters for the first time, and therefore has become the most ambitious goal in the motor world during the last years, completing the SUV plan by SEAT, after the Ateca and Arona launches. On this special occasion, both Parafina Comunicación and beon. Worldwide executed together this global event with a set-up and reveal that reflected the significance of the premiere.
Hosted at Tarraco Arena Plaça (TAP), a large multipurpose room converted from an old bullring, the set-up completely took the circular space with two huge screens of 27 x 9 meters that divided the arena into two large spaces. Large posters and messages in canvas and neons advanced the campaign claims that would promote the new model in upcoming months. From the initial approaches, both agencies have wanted to align themselves with the campaign guidelines, reflected not only in the physical space, but also in the graphic image of the event, inspired by the vintage signage, which also represented the set-up design.
Near 1,000 attendees could enjoy a dynamic reveal thanks to a stage design that allowed the new models to shine across 150 meters during the presentation.