Cepsa launched in exclusive the new designs for their motor oil packagings in a creative event in Madrid, at Torre Cepsa, the company headquarters. A spectacular full of music and color with 200 international guests.
Participants in this event, organized by beon. Worldwide, enjoyed an original experience under the claim ‘un estreno hecho a medida’. An innovative format in which music, fashion, and a relaxed ambiance were the protagonists of this presentation.
These new designs are created to offer a better product identification, resistance, and ergonomics, keeping the oil in optimal conditions. In addition, the new image classifies containers by color to make the product more easily identifiable. Concept features that were reflected in several details of the dresses showcased at the fashion show.
Various accessories were also created exclusively for this meeting. Brooches with mirrors and LED light featuring the company logo, and LED jackets with led for the opening show. Aspects that turned this event into a disruptive reveal of the new packaging.