beon. Worldwide collaborated with Prosegur in the celebration of its international convention. A triennial working session that has gathered more than 500 in this edition, coming from the 24 countries the company operates in.
The meeting opened with a plenary session at the Euroforum auditorium in El Escorial. For this occasion, specific work groups were created, which gave way to five different conventions developed into one, with five different work agendas bespokely designed for each group.
For the development of the different work meetings, seven spaces were set up, each one with a specific set design and staging, as well as audiovisual production and specific contents for each of the spaces. In all these areas, the image of the event was incorporated with the aim of providing maximum prominence to the brand.
In addition, and in order to generate an agile and efficient communication with all the participants, our teams developed a website and a specific App for the event. In them, as in the rooms and venue spaces, all the communications were adapted and personalized for each group.