Marketing promotional strategies are one of the most valuable resources to increase the sales and improve your brand positioning.
On this occasion our agency accomplished the last Continental promotion, which had the objective of rewarding the purchase of tires with the following gifts:
For the purchase of 2 tires, a business backpack gift
For the purchase of 4 tires, a Tablet gift
The designed strategy combined both offline and online marketing. In this way we developed a microsite in which customers had to register to get the gifts and brochures as part of the promo in different digital media. Regarding the offline part, different elements were produced for the points of sale such as hanging aerial banners, posters, informative brochures, explanatory messages, packaging, and exhibitors to showcase the flyers.