Estrella Galicia is experiencing a geographical expansion at a national level with an annual increase in sales by 20%. Our work was to accomplish, together with the trade marketing department, tactic actions both at regional and national level that allowed the portfolio development in establishments, favored the FMCG, incentivized the salesforce, and supported the concept of beer culture.
In this case they were looking for a FMCG for Estrella 0,0 linked to their sponsorship role in the motor world.
Can you mix beer with the motor world? Everything is possible for the advertising department at beon. Worldwide. How? With a trade marketing action focused on the four Moto GP prizes. First of all we created a new concept related to the tapas culture and lunch addressed to those who must continue with their workday, and we named it “ALMUERZO,OS Y TAPEO,OS”.
2,700 bar professionals were invited to the four main areas were these GP are held in Spain (Andalusia, Catalonia, Aragon, and Valencia). In order to dynamize the consumption in their establishments, our teams designed decor kits, contest tickets, and a personalized microsite for users to check their prizes.
Cliente: Estrella Galicia