Scalpers detected a growing interest among its customers in high performance sports, a consumer profile that constantly seeks new challenges and test their own limits. For that reason the brand produced a new line of technical sportswear that required naming, visual identity, and lots of personality to attract the public. A true challenge in record time.
The first step was to find a name for the new line and we thought about risk is sport challenges. What does one feel in these situations? Adrenaline. The perfect name for a sub-line of clothing.
Secondly, we need to create an image capable of motivating, and for that, having Josef Ajram as collection advisor inspired our task. His professional facet as a broker, with self-imposed standards of excellence in competitions such as Titan Desert, Ironman, or the Marathon Des Sables, and his activity as a motivator in conferences and books combined the values sought by the brand for this new sport line. A photo session using the collection and enticing slogans helped us to shape the identity that was applied the microsite we also developed.
In parallel, and using the concept of the new brand, we created the furniture for Scalpers stores. Spaces inspired by rock climbing and sport training that challenge the customer at the point of sale.
Top work in record time that made our adrenaline pump high.
- Destacado
