beon. Worldwide

Phygital experience, the great revolution

Wednesday November 6th, 2019

We live in an era in which virtual reality is present in our day to day, becoming more and more part of our physical reality, and this is due to the upward trend of our presence in the digital environment.

According to the latest reports on consumer habits, such as the IAB Spain study, 7 out of 10 people already purchase online. It is precisely now when the concept of ‘phygital experience’ emerges, to define the connection between physical and virtual reality.

When we talk about this concept we mean especifically the merger of e-commerce or electronic commerce forms and conventional stores, leveraging the characteristics and advantages of both environments to achieve a unique experience.

Basically it would consist of merging the best of each channel and turning it into an omnichannel, which is the perfect way of increase customer reach.

The union of the customer service of a conventional store with the advances of the digital world gives rise to digital signage, responsible for achieving a phygital experience.

Within the digital signage, we can find:

  • Beacons: Also called track marker, they use bluetooht 4.0. technology to interact with our smartphones so we can receive information, discounts, catalogues or product promotions.
  • Touch screens: Perhaps it is what we are most used to. The possibility of consulting products within the store, without the need to look for the person responsible for said establishment.
  • RFID: The new substitute for barcodes, they are also able to store more information such as data of the products manufacture or traceability.
  • Smart fitting rooms: Thanks to the clothing RFID and a mirror with touch-in interface, consumers can interact with the images and check different outfits, or simply have more information of the selected product.
  • Virtual Reality: The possibility of visiting different spaces without really moving from the place where we physically are.

All these tools, without a doubt, are very useful to concentrate the target audience and gain loyalty, since on the one hand, direct interaction and personalized customer care that are both what the client love most are maintained, and on the second, digital alternatives are also offered to speed up the processes and save time.

On the other hand, in the world of events these tools have also gained momentum; live experiences are the most sought-after trends to transmit corporate values.

Holograms, Smart floor tiles for VR, or 3D headsets are the protagonists in the events that bet on the phygital experience, where emotions and how the brand makes the viewer feel is what prevails.

In all, this has become a crucial resource because it helps companies to communicate and transmit their values from an emotional point of view.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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