Sweden beauty company Oriflame arrived in Rome to present the new makeup line Giordani Gold, inspired in the Italian lifestyle, to a group of influencers.
This action, part of the marketing strategy developed by Oriflame relied on the presence of an exclusive group of influencers from the industries of lifestyle, beauty, and fashion to boost brand awareness and, consequently, to position the brand image in this market.
Under the claim ‘Giordani Gold, La Dolce Vita the beauty event’, beon. Worldwide designed and executed a new concept that connected GG -Giordani Gold- with the Italian style, an aesthetics focused on the luxury, fashion, and classical beauty.
Thus, the Eternal, City was the perfect setting for guests to experience and enjoy the ‘Dolce Vita’. Among the activities, influencers had the chance to visit the most emblematic city landmarks, and capture unique moments and images to share on their social media. Guests also have pass to a photo shooting session with makeup artists, professional photographers, who helped them to enjoy an authentic Dolce Vita experience on the most pure Italian style.
An event that was bespokely conceived to the last detail including the GG -Giordani Gold- logo, part even of the cappuccinos savored by the guests while they contemplated the panoramic view over the Campidoglio square, in the heart of the Imperial Fora.