One brand, four destinations and 6,000 guests

Swedish beauty company trust incentive travels as a way to motivate and reward the company’s salesforce. This philosophy was reflected in the big events hosted in less than a year across the European countries of France, Portugal, Spain and Italy.

beon. Worldwide has been the group responsible of touring the European territory with Oriflame to manage the logistics and, in some cases, the full management of these events in the destinations and spaces selected for each occasion.

During this dazzling event tour throughout the European territory, beon. Worldwide wanted to emphasize and celebrate the richness and different cultures of the attendees, belonging to different nationalities.

Thus, Oriflame tour started at the Italian isle of Sardinia, where 1,000 guests were invited to celebrate the ‘Oriflame Emea Managers Seminar 2018’ in the month of June. Attendees coming from different European countries, Middle East, and Africa gathered at this Italian Paradise to enjoy an incentive in which beon. accomplished the logistic management, the selection of destination according to the client’s goals, and satisfied the needs of both guests and country delegations.

The Asia region organized its annual convention in Paris. During the event held, the halls of the famous Moulin Rouge and Lido were used exclusively for the gala dinner and the awards ceremony that recognized the best talents in the company. The logistics, the booking management, or the audiovisual production were some of the main works developed by beon.

Madrid, was the city that gathered 1,200 consultants from the Swedish company to celebrate the ‘CIS Gold Conference’, event fully managed by beon. Worldwide. During five days, attendees could enjoy an event marked by three highlights: Welcome party, Convention, and Gala dinner.

La Zarzuela hippodrome, the capital streets, and the sport palace WiZink, where the venues chosen for a glamorous night at the races, a wellness city tour, and a great spectacular in a cube of 78 meters long, 40 meters wide, and 12 meters high, featuring a 360-degree projection.

Finally, the Portuguese capital welcomed the night ‘Let’s discover’ designed for 350 employees from the European area. A magic event hosted at the greenhouse complex Estufa Fría, the Myriad Crystal Center hotel, and the Xabregas palace.

These four incentive actions for more than 6,000 Oriflame guests, helped the brand to reach one of their biggest goals: reinforce loyalty among both their clients and salesforce, fostering brand values and stimulating personal and work relations within a work team. Four great events in for different destinations successfully closing one single operation season (June to September).