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360º projections and vertical dancing at Oriflame convention in Madrid

Wednesday September 5th, 2018

1,200 Oriflame cosmetics consultants arrived in Madrid to celebrate the company’s ‘CIS Gold Conference’. beon. Worldwide joins the event once more as responsible of the whole management.

During five days, attendees enjoyed an event marked by three main highlights: Welcome party, Convention, and Gala Dinner.

The Zarzuela hippodrome in Madrid was the venue that welcomed the guests who, dressed for the occasion, enjoyed an evening at the hippodrome, with races, mock bets, a host broadcasting the show live, and even an award ceremony for the winners. This space, hired in exclusive for the group, was customized down to the last detail, from the horses, attired to showcase the different services of the Company, to the several hospitality areas that included bespoke photocalls and a regional gastronomy buffet.

In order to visit the host destination, beon. organized a ‘wellness city tour’, so guests were able to discover the capital in a healthy way. Among other actions, the headset ‘Silent Disco’ allowed them to escape from urban noise and chaos enjoying flamenco fusion and healthy activities.

During the city walk, a group of Russian actors and actresses brought to life classical characters of the Spanish history, such as artists and aristocrats. Besides, to boost the sense of belonging, beon. teams reinforced the guerilla marketing with OOH advertising in MUPIs and Street banners that guests found in different places during the tour. One of the oldest patisseries in the historic center elaborated a XXL-size cake with the company logo that was showcased in the shop display window.

Two days after, the Business Session, was held a Madrid Marriott Auditorium, which included the recognition gala that awarded the best consultants. The stage design and mise-en-scène was characterized by LED screens and a tubular installations, and four projection screens that endowed the space with a futurist, minimal aesthetic.

The rhythm was brought to the convention with different dance performances interleaved with the presentations, that boosted the launch of the new perfume Eclat, inspired by French perfumery, which transformed the setting in a real Parisian district, and new product lines, like ‘Swedish spa’ that was represented on stage fusing the atmosphere of big cities and the Swedish natural landscape. Finally, the destination of the convention that will be hosted in 2019 was announced with a typical traditional dance.

The height of spectaculars

The gala dinner hosted at the WiZink center in Madrid showcased a spectacular 360º cube for 20 30,000-lumen laser projectors. A video mapping used by musicians and dancers that moved inside this 78 meter long, 40m wide, and more than 12m high cube where the dinner tables were located.

Once inside this rectangular structure, the show opened with a dancer interacting with the projections in a screen area of more than 2,800 m2. This show was followed by several shows with dancers wearing LED costumes, who also interacted with the projections.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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