The most awaited holidays are nigh… In just a few days we will be hearing ‘trick or treat’ again, excited children and teens, ghostly costumes, and pumkins everywhere.
Brands also await this time of the year, aware of the importance gained by this American tradition all over the world, and thus they elaborate their own marketing and communication strategies. These are some examples:
- Color burgers. Burger King seized the Halloween campaign to launch a new line of products: Green and black burgers. Besides, the brand transformed one of the restaurants in a haunted attraction. A fully scary experience.
- Terrific doughnuts. Dunking Coffee opted for a similar strategy and launched terrifying boxes where pastries were shaped like monsters, under the claim “what should scare you is not to taste them”.
- Hell riders. Just Eat riders wore Halloween costumes of different eerie creatures. Also, the brand launched a contest ‘a year of free orders’among those participants who took a picture with them.
- Theme parties. Amusement parks often take advantage of this celebration to close their summer season. A haunted mansion sponsored by a brand cannot be a better promotion scenario.
- Spooky soft drinks. Fanta was in charge of rebranding the iconic cans on the occasion of Halloween. The iconic logo went to the background and terrifying characters such as witches, vampires or zombies took prominence in the product format.
These are just some of the examples of how brands leverage festivities to design their marketing strategies and increase their sales.
