Music, guiding thread in Oriflame incentive trip to Palma de Mallorca

The team composed of beon. Worldwide and Swedish beauty brand Oriflame vuelve a reunirse en Palma de Mallorca para la celebración de la CIS Gold Conference 2019.

This incentive trip organized for more than 1,300 consultants of several nationalities, where the show had a major role, has been carried out for six days in the capital of the island, fully executed by beon. teams.

Among the activities held, in addition to plenary sessions, lunches, gala dinners, awards, work sessions organized by countries, and destination trips, the conference was characterized by the originality of its activations and shows.

A wellness activity was especially appreciated by the guests. Starting at the hotels they were staying, all of them belonging to the Meliá group. Attendees received headphones which had two functionalities, on the one hand, provide cultural and historical information about the different city landmarks and, on the other hand, listen to the melody of the song bespokely created for the event: It stars with you, and practice the choreography created ad-hoc by beon. that was staged after the activity in the form of a Flashmob.

On this trip, Oriflame employees could also enjoy the streets of Poble Espanyol, a magnificent setting for events. beon. teams customized the venue and reinforced the brand image with signage, corporate elements, and advertising. In addition, stands with Oriflame products were distributed in different locations and various activities related to Spanish culture and folklore were carried out, such as Flamenco tapping and clapping, and a Face Yoga workshop.

A group of giants and bigheads also paraded through these streets while attendees enjoyed the Andalusian art of guitarist masters. Tuna groups took the stage, digital cartoonists entertained the participants, and the hostesses dressed in white and red, the typical party attires, also accompanied them. The Oriflame Managers team, committed to the event, wore flamenco dresses for women, and ‘corto’ suits for men.

Different choreographies and styling were created for the business sessions. And during the presentation of the first of the 2020 destinations –Uzbekistan- a staging was performed with typical costumes, dances, and music. For the presentation of the second destination, the participation of Oriflame managers was key, since they engaged the audience to enjoy the Hippo Dance created by beon., with Shakira’s Waka. This Business Conference was held at the Palma Convention Palace, managed by Meliá Hotels International.

A perfume full of sense
This trip was the oficial presentation of the brand’s new creation Magnetista. At the seating area at the venue, our teams spreaded out a large fabric of 45 meters impregnated with the new perfume, so the 1,300 attendees could smell it for the first time.

At the same time on stage, there was a show reflecting the effect, scientifically proven, this new perfume has on men.