Payment service leaders Moneytrans, with more than 20 years of experience in the industry of instant money transfers, entrusted beon. Worldwide with the communication of their awards addressed to migrant entreprenurs in Spain, and the launching of a new advertising strategy.
The new campaign was presented during the awards ceremony in an event that gathered more than a hundred people from the national scene including candidates, company representatives, and members of the Moneytrans family, in addition to the 15 semifinalists.
beon. worked on the design of a claim that focused on migrants and their needs as a hot topic. The idea of a great issue that is also a hot topic generated the campaign label MI-GRAN-TEMA, ending in the word MIGRANTE (migrant).
To this concept, there is an advertising spot associated, that shapes all the campaign elements and endows it a sense of commitment and sensibility of the brand towards its target audience, in which migrants of different nationalities express what their great objective is in life and what they work for day after day in spite of established social convictions. In addition, video pills were produced for their posting on social media.
A campaign that will continue active with a street marketing action in the center of Malaga, where a megaphone will be installed to invite passers-by to say loudly what is their biggest concern, all with the aim of engaging the audience.
Concerning the event, beon. was in charge of the décor and merchandising, the production of graphic elements, and the launching of an action including a photo booth and the big question. In addition, a contest to design a t-shirt using the campaign claim, and a press office that contacted with the main media of the sector.