beon. Communication has been in charge of the last marketing campaign by Merkamueble, the furniture and décor chain of Sevillian capital.
To promote the campaign labelled “Descansar te va a costar menos” in which Merkamueble offered additional discounts in upholstery and relax furniture during the month of March, applicable to all stores in Spain, the creatives at beon. launched a digital strategy that guaranteeing both saving and relaxing.
In order to accomplish this, the teams designed different creative pieces, a media plan, and a spot to reach maximum impact in the brand’s social media profiles. The spot was both broadcasted in the local TV channel Canal Sur Malaga and through OOH advertising stands located in Seville.
The advertising introduced a humor touch, with a puppy dog peacefully sleeping on a comfortable carpet Merkamueble spot.
This digital strategy was boosted with a radio campaign broadcasted at a national level.