beon. Worldwide

“I really enjoy projects that pose a challenge”

Friday April 12th, 2019

We speak with Rocío Oliva, video editor at Balance Productions, TV, advertising, and film producer of beon. Worldwide, who highlights the role of music in video editing, almost half of her daily work: “It is crucial that the rhythm really suits the images”.

How would you define your style when it comes to perform your daily projects?

I endow my work with mucho of my personality: I am a very meticulous, organized person, and this is basically the treatment I give to the material I am working with. I consider myself very decisive too, so I generally proceed very quickly and efficiently. In fact, I enjoy projects that pose any type of challenge.

Though we should never forget that the most important thing is to get there and get excited about what we professionals do, so each project requires of different part of yourself. You have to adapt your style to each job and client.

Knowing both context and particulars is crucial when facing a new project in order to accomplish a good work. How do you usually undertake the documentation process?

This varies greatly depending on the project we are working on at that moment, since each video is a new adventure. But we always try to do a little research before we get into it.

The first thing is to know the client, if we have already worked for them, research their market niche, type of audience, etc. Another important step is to get in touch with the account executive responsible for the project, as this professional will be our link with the brand. Then, if that project has assigned a creative who has been working on a script, or idea that we can capture in our video.

Which role has photography and image processing in your work?

The image processing varies depending on the project, as it is not the same to work the image for a corporate video, a TV spot, or a music video clip. Depending on the client and final audience, we will retouch the images to enhance a given emotion or to integrate very different shots recorded in different lights and colors conditions under a homogeneous style.

Generally, we try that photographs -and videos- represent a scene as truthfully as possible.

How is the process of choosing the right audio clip or song for the images you are editing?

This is almost a 50% of a video production. It is very important that the rhythm suits the images to perfection, that is, that both music and video are perfectly synchronized. In addition, the music tempo music must mark the editing pace. In sum, you have to devote all the time necessary until you get the sound that really works.

Prior to this search, it is mandatory to review all the sequences and know the material you will be working with, the target audience, the final product’s market, etc.

It will be also super important to match the visuals and shots with the adequate sound effects.

Could you briefly describe the evolution of corporate videos? What is the client searching for right now?

Its evolution has been skyrocketing, becoming more and more an avant-garde idea with a more digital aesthetic. We have a much more diverse offer in this area, besides. The positioning of a company’s brand image ranges from typical traditional videos, testimonials, or team and workplace presentations to motion graphics.

The development of new technologies has led companies to adapt themselves to the digital world in order to become visible. This is why brands and other clients increasingly ask for this type of videos. Nowadays having a good corporate video has become the key to success for any organization.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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