beon. Worldwide

“The evolution of technology advocates for a much more visual type of advertising”

Friday July 12th, 2019
[es:]“El avance de las tecnologías aboga por una publicidad mucho más visual” [en:] “The evolution of technology advocates for a much more visual type of advertising”

Nuria Barrueco, Advertising Account Manager, analyzes some of the trends of the advertising industry, and highlights the value of message personalization and the visual as a communication channel.

What are the creative strengths to persuade, get right, and earn the trust from a client?
In order to meet these 3 objectives, the creative team must be focused on strategic, interactive campaigns over large campaigns, which, in addition to involving a long period of time in order to assess and measure the results, are accompanied by large investments for their dissemination.

We must achieve conversions and impacts on the target, staying loyal to the emotional, which will help us reach the final customer.

What do clients expect from advertising agencies?
Clients are often unpredictable and do not always behave according to plan, and what they value most is our agile marketing. Clients require a management with great agility and flexibility, which requires fewer processes and a greater capacity to adapt to changes in the market and technologies.

This does not mean that there is no planning, but adaptation is necessary to meet a constant-changing market.

In addition, understanding what the client wants and needs is a complex task that requires a strong commitment on our part, so they can feel understood, cared about, and in constant collaboration with our team.

What type of projects makes you feel more comfortable as account manager?
Each project requires of different skills, so with time and experience you learn to feel comfortable with the different type of projects. Nevertheless, one of my favorite tasks is to create a whole proposal from scratch together with the creative team. This kind of management drives you out of the operational routine that often absorbs us in the accounts department.

Without a doubt, the most rewarding situation is when clients considers us as part of their marketing department and trust the team. It is a sign that we are providing a value service and the return will be their loyalty.

What is the role of technology in the projects you are daily involved?
Every day technology is gaining momentum in our projects. It has become a powerful tool that helps to find new solutions and boost decision-making for companies, since it is based on large flows of information and data that study consumer behavior in various areas.

As for the agency, it is true that this connection and analysis in real time allows us to optimize daily operations and work proactively, placing value new proposals for our clients.

What are the latest trends in advertising?
The personalization in the messages and the visual format as a communication channel. The constant collection of data makes the communication trend to create content according to what the consumer needs at a certain time.

The saturation of advertising impacts and the advance of the technologies advocate for a more visual type of advertising with content in video format that goes hand in hand with the consumption data in new devices.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

See website
×

Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

See website
×

JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

See website
×

Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

See website
×

Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

See website
×

Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

See website
×

OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

See website
×

Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

See website

×