“It is essential to know the core of each project.”

Friday January 4th, 2019

What are the skills an advertising account executive should master?
We are the bond not just between the company and the client, but between the different beon. divisions. And this means meticulous organization. I believe this is a profession in which the capacity to dialogue and listen, as well as to synthesize and analyze, are key to our work.

Daily work has specialized you in Third Sector bands, chance of fate?
For a long time, and at a personal level, I have joined as volunteer projects related to social action, cooperation, non-profit, etc. In fact, I did my university internship at UNICEF, I did not even hesitate when I saw see the list of companies I could choose from.
After that experience, I did not have the opportunity to work in this sector, but I continued to feel committed to it and wanted to specialize in it.

Currently, I am finishing my Master in Communication for Development with the aim of specializing in the sector I love, and continue working at beon. Communication with third sector brands.

Do you find any difference when it comes to event management in this type of brands?
When it comes to brand management, sometimes, some procedures may be different when dealing with projects financed by the European Social Fund. However, one of the characteristics shared among clients in this sector is the difficulty, on the one hand, of addressing a profile of people who are at risk of social exclusion and, on the other hand, of dealing with sensitive issues for society. This means an extra care and effort on the part of the team to understand all the social complexities that lie behind these projects. This often results in that you have to go even further with the style of graphics to show diversity, create inclusive texts, etc.

And how is it dealing with this specific type of client?
I have been quite lucky so far, and the relationship with them is very close. I am particularly careful about getting the essence of every project and then transmit it to my team so we can communicate it in the best possible way, always aligned and adjusted to their brand as NGO. Another important point is that since they depend in most cases on European funds, they are quite focused on getting results that justify that funding.

Which event typology does a social brand asks for from a specialized group like beon.?
A bit of everything, but basically we are asked to create campaigns that raise awareness on issues of different kinds through graphics, leaflets, radio slots, spots, specific actions, social media content, social ads…

How well has the Group adapted to the digital era?
So far, I would say that they have adapted very well. This company is excited and eager to innovate by using the resources and platforms that the digital world offers. In spite of this, they are often limited at the budget level or political correctness. Some of the entities we work for are very closely observed and there is little room for error.

Could you mention any campaign that has had a special relevance for you?
We have been working for Acción contra el Hambre with different campaigns at a national levels, with projects that seek to support people at risk of social exclusion, improve their skills when looking for a job, or to develop their business idea. It is incredible the amount of efforts that initiatives like this are developing in the community.

Now, we are also immersed in a new Red Cross campaign that aims to foster co-corporate responsibility and social awareness about professional and personal reconciliation. This is an increasing need that many companies are starting to feel committed with, and therefore they are taking steps in that direction.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


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OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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