beon. Worldwide

“Discovering the market trends and acquiring professional experience is fascinating.”

Friday December 14th, 2018

Natacha Martin, Product and Business Development Manager at beon. Worldwide explains how is her daily work and she reflects on the importance of networking experiences and the presence in international fairs.

Tell us something about your daily activity.

When you are part of the business development there is no a typical work day. This is what makes my role so exciting. Every day is different and never boring.

After opening the office of beon. France and since March, mi work consist of get the office rolling, visit clients both in France and abroad, attend forums and meetings to represent beon., participate in networking activities, visit the convention bureaus and national institutions, and to build relationships with international industry media.

Every day I check my contact list and look for new profiles in LinkedIn. With this routine, I organize my calendar to have appointments with meetings. I have to make a lot of calls before arranging an appointment, especially with people I have never are people that I have never met.

Another important part of my work is to attend industry fairs and forums all over the world. For example, two days ago I was at the Iberian Mice Forum in Tenerife, a meeting with local suppliers. I am also trying to get to know the other buyers and build relationships with them so that whenever they have to organize events, they contact us. I sometimes feel like a 007 agent trying to find the right professionals and companies, and finding as much information about them as possible. This also interests me a lot.

I also attend industry meetings or fairs to know about latest trends and then inform my colleagues who might be interested in some new ideas for events. It is always interesting to know what people are doing, see the market trends and keep yourself updated with everything, this part is really important.

What is the value of networking sessions when presenting or positioning a brand?

Nowadays networking sessions are essential. But for people to attend this type of events, organizers must offer something else, so participants see how important is to make that business trip or schedule some time in their agendas.

In a world increasingly immersed in the virtual environment, people give great importance to closer ways of connection. Sometimes, clients get in touch with you because they knew you somewhere and remember having a good chat and common values. So more than publicizing our brand we endeavor in getting know by these audiences. You may have the best company in the world, but if you do not ‘connect’ with your client, they will not seek to have further relation with you.

How important is brand presence in MICE, trade or exhibition fairs?

Participating in trade fairs help us to showcase our solutions and therefore promote our brand. You are in a place where buyers want to discover a destination, new suppliers, or a DMC for their future events. And we can offer all that, anywhere.

Nowadays, there are a lot of fairs and forums we could attend and it is necessary to choose carefully the ones that may be more interesting for us. Big meetings such as IBTM and IMEX are not the best for our visibility, due to their huge format. This is why we prefer smaller fairs, offering more networking possibilities and experiences.

Forums offer a more personal approach with the client, so the possibility of establishing a close relationship is multiplied by 5 because thanks to trips, dinners, cocktails, etc., there are more possibilities to connect and meet people in a relaxed atmosphere. Instead of communicating through technology and current phone lines, you can participate in authentic conversation in real time and add a more personal, caring touch to your image. The close interaction forums offer, allows you to establish a more direct and effective relationship with your client.

Explaining face-to-face what we do, increases the client’s awareness of the company. A contact and knowledge that can be maintained if the relationship with that client continues. Thus, fairs are important as long as there is a follow-up after the event.

At the international level, what is the added value of beon.?

At that level, beon. added value is the full control of all the internal production chain. We do not need to outsource services, and therefore we are capable of reproduce any event in any place of the world with our own skills and capacity. In other words, we control the whole process from A to Z, in all kinds of events.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

See website



Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

See website


Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

See website

Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

See website

Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

See website

Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


See website

OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

See website

Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

See website