beon. Events

“All our designs are focused on the emotional”

Thursday January 10th, 2019

Miguel Fuentes, architect designer at beon. Events, assures that professionals must place in the client’s place throughout all the creativity process in order to create a balance between concept, graphic expression, client and user.

What design trends are already emerging?
New trends also incorporate a strong technological presence in events. From new communication methods to a growing interaction of attendees by means of mobile and other smart devices. On the other hand, venues are also offering a different kind of service, and with the aim of differentiating themselves form other competitors, they are opening to a more unique venue concept, providing more emblematic, special locations to host events.

How it is possible to attain an equilibrium between conceptualization, graphic expression, client, and users?
You have to put yourself in the shoes of both client and brand, feel imbued with the values you want to convey and the objectives you want to achieve, in such a way that you become the client when working on the concept and its graphic expression. At the same time we must always keep in mind the consumer, how the message is going to reach them, and what has to remain in their retina. Thus, being both client and consumer along the whole creative process is the best way to reach a balance between all parties without having to sacrifice anything.

When designing events, what is the role of the emotional?
It is the most important part of our work. People and their emotions are the first element in our project list of needs. We focus our designs on the emotions and experiences to be generated in the audience and participants, both in the activities that are carried out and in the visual part. We do not want to just present something pleasant to the eye, such as an alluring stage design functional stand; our goal is to provide live experiences in them. We want people to leave with the feeling that they have experienced something new and different.

In your daily work, what is your primary focus: brand or attendees?
Working for people, the human relationships generated, and the emotions transmitted are the most beautiful aspects of this profession. We should not focus our work only on the client or the audience, but rather find the path that created a bond between them. It is in this union where a project is enriched.

What is essential when conveying the values of a brand in events?
It is crucial to be in line with the brand, in tune with its values and message. This is why professionals insist so much in having a briefing and logo to start from: it is our introduction to get to know our client and be able to represent their brand. From there, we try to understand their values and philosophy and find the best way to transmit their spirit and differentiation. Each brand is different from the rest, and just by understanding it we can reflect their value. And that is essential.

Balance Productions

Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

See website



Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

See website


Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

See website

Kunst Deco

Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

See website

Moonflower Technologies

Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

See website

Next Studio

Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.


See website

OnOff Audiovisuals

Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

See website

Stands XL

Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

See website