beon. Worldwide

“We have evolved at the same speed as brands and consumers.”

Tuesday May 28th, 2019

In any company, two years is a long way ahead. We talk about this with Jaime Sánchez, COO at beon. Worldwide, independent corporate group that empowered the group in the last 730 with the acquisition of two communications giants.

Two years have passed since the group acquired Sorënsen and beon. Worldwide entered into the advertising industry. How would you assess this period?

The acquisition of Sörensen, one of the major advertising agencies in the event industry with a firm foothold in the advertising, marketing, and communication sectors, has reinforced what we had been empowering in our group strategy: implementing and positioning ourselves in this industry to offer a much more emotional communication.
Although we already had creative professionals in the group, we still needed to have an agency structure that allowed us to transmit to our brands our potential in this regard. Thus, we expanded our division and strengthened the advertising area with a team of professionals in relation to communication and advertising.

A year after, the group expand their presence in the communication and creativity markets by incorporating the Andalusian Advertising agency Avantine, an operation that transforms the company into one of the biggest, independent giants in Spain. Has this move helped to consolidate your position within the creative sphere? How can a company go from being a firm specialized in events to an integrated service group?

The integration of Avantine within beon. Worldwide has been the result of our commitment to growth in this sector. Using the two agencies professionals know-how together with the group’s expertise and our experience in the market has allow us to establish our group as an independent force in the creative field.

It is true that moving from being an event agency to presenting ourselves as a group of integral services has not been easy, since this change of mentality requires a strategy that we continue to strengthen day by day. In fact, comprising events, production, entertainment, technology, communication, and advertising services is not an option easily found in the market. We have evolved at the same pace as consumer and brand’s needs.

Is there a beon. Worldwide creative trademark?

There is nothing such a determined creative style. Both brands and consumers demand their own style. The advantage of having professionals of different profiles allows us precisely the opposite, not to pigeonhole ourselves in a certain style.
If we look for a common ground in terms of creativity, we can find it in innovation, in the integration of technology, and in the emotion that lies in everything we do.

What type of brands and advertisers are part of the portfolio of the creative branch of beon. Worldwide? Has the group launched a new business model? Have you a particular client profile in mind?

We work with clients from very different industries: financial, consumerism, automotive, industrial, retail, services, music or entertainment.
Apart from our divisions, which offer comprehensive services in the field of communication, we are alert to market movements to adapt ourselves to any need that arise. Being an economically independent group allows a fast response and flexibility.

In your opinion, what are the latest demands on the part of brands?

Brands have also jumped onboard the innovation bandwagon via technological tools: big data, neuromarketing, artificial intelligence, or face recognition. All of them will help companies to obtain a much more precise information and thus offer our best results. However, we should never forget that the main objective is to create emotional experiences that leave a trace in our audience.

Growth is one of the company priorities. After the acquisition of both Sorënsen and Avantine, is there another advertising goal in the horizon?

We have several challenges ahead both as company and business models, and therefore our main objective now is to reinforce, consolidate, and expand our line of business. In addition, we cannot forget the effort made in our international expansion strategy that, after the last openings in France, Italy and Portugal, we look towards new horizons and open our last headquarters in the United States. We will keep advancing in this area with our focus on other European markets such as Germany, or even in Asia.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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