beon. Worldwide

“Excellence is in the details”

Friday July 5th, 2019

Angeles Rodríguez, Advertising Account Manager, affirms that her job requires of a good dose of planning and organization. For her, the ideal “agency-client relation is when the latter considers you part of their own communication and marketing departments.”

Name some of the skills or competences that every account manager should possess.

First, an account manager must have a lot of empathy, both with the client and with the different members of the team, and value everyone’s work so as not to lose enthusiasm. It is very difficult to find a balance when everyone has their own views and priorities, especially when time is short. You have to know how to listen, analyze the needs and points of view, but at the same time be very proactive and decisive.

This position also requires a global strategic vision of the project and never lose sight of the brand positioning, the focus of the campaign, and the objectives set.

A lot of planning and organization is always necessary. You have to know well the scope of the project and manage the deadlines. But, mostly, in the accounts department you need to be ahead: proactivity and dedication is essential.

The satisfaction of a job well done, sleepless curiosity, or the search for innovation are also very important to achieve good results. You have to be demanding with the quality of the work and take care of the details because it is there where the excellence lies in, and that is precisely how we make a difference.

What would you ask of the perfect client, or how does the perfect client should be?

Clients are the ones who put the first stone in a project, and they must therefore provide us with a comprehensive briefing, so we can develop it in full.

It is crucial that the client trusts the agency as an expert, and for that reason they must delegate to the account director and team many decisions to allow the work flow.

When, in addition, clients know the internal processes of an agency, they understand better the need to plan everything in detail and the time that an appropriate development requires.

Could you define the perfect bond with the client?

There is an ideal relationship with clients when they consider you part of their marketing and communication department, because it allows you to become deeply involved with the project and take full responsibility. This always translates into better results.
Henry Ford said once. ‘Coming together is the beginning. Keeping together is progress. Working together is success.’

Do clients value the recognitions and awards bestowed in the advertising industry?

Industry awards position us as an agency and give us prominence. But it is also the recognition of a job well done.

I do believe that companies, for the most part, value the awards obtained in advertising festivals. It is not the only decisive reason to start working with an agency, but indeed it boosts expectation, and generates confidence and trustability.

What is your view about the CSR campaigns?

They allow you to put advertising at the service of a social cause and, at the same time, make a type of advertising that really gives you the goosebumps.

Companies share profitability as a common objective, but brands have a responsibility beyond the commercial objectives.

Brands become leaders and prescribers, and therefore must acquire a social responsibility and active role in the changes of attitudes that have a collective benefit.

Social branding campaigns offer the consumer emotional benefits, as they make them “feel”, awakening emotions that they eventually associate with the brand, perceiving it as close and committed.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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