Ana Ordás, event executive, has been part of beon. for seven years now. She highlights that clients are becoming more demanding, the look for new, groundbreaking spaces that may align with the event theme, so we are always questing for new venues.
What strengths would you particularly highlight in beon. as event management group?
After many years in the company I would say that one of the main strengths that beon has. is differentiation, as it is a company unique in the market. We practically combine the entire value chain that involves the execution of an event from the moment we collect the briefing until we execute the event design, decor, printing, production, and audiovisuals, among other things. In all, offering the customer a unique service to be able to count on us during all the process.
After having worked in several companies in this industry, I can assure that our type of service is unique.
Among the other strengths that beon. has with regards to its competitors, I would highlight both the corporate values and philosophy. Despite the exponential growth that the company has had since I started my internship 7 years ago (it is amazing how time flies!) we keep that family team environment that works together, supporting one another at all times, and endeavor always to provide the best customer service.
It is necessary to point out the commitment that beon. has with its human team. In a professional field as demanding as ours, I have been able to combine my work and my personal life. As I said before, I joined the company 7 years ago, and since then not only have I grow professionally, but I have had three children, and this has not been an inconvenience or handicap for my professional development. We are like a family.
How are the venues that brands choose now for their events?
Event professionals need to endeavor to the maximum. Clients are becoming more demanding, the look for new, groundbreaking spaces that may align with the event theme. Lately, venues with a retro-industrial are very sought-after.
It is true that small, specialized formats are gaining momentum in this industry?
Society in general has become estranged from personalized customer service. But this is precisely what really adds value to our work. To me, it is something fascinating that in a world driven by globalization, clients try to find private, personalized experiences.
Clients come to us when they want something exclusive and personalized, and it is precisely in smaller formats where the difference lies. We are always searching new spaces, special venues, or unexplored locations in the hosting cities… adding our 15 years expertise.
The amount of international recognitions received over the last years has helped to position beon. as a leading event group?
Without any doubt. We have been honored with more than 200 awards and obviously this positions our group ahead its competitors, as industry pacesetters.
What is you dream event?
The Olympics, of course. It would be top of the tops.