beon. Worldwide

How to awe the media to cover your event

Monday September 2nd, 2019

The first think that one could think of is why would media attend my event? And the answer is very simple: the objective is to invite the media to gain visibility, coverage, brand awareness and lead generation.

To gather the media it is essential to create a press release to inform them about the event. A brief that must contain essentials such as place, time, and date plus some approach to the event theme, participants and the content thereof.

Once we have our media release a crucial process starts, that is, its dissemination. That this release is sent to the media does not mean that they will immediately publish it or that they will attend the event. It is here where creativity and boldness can make possible that media and influencers attend it, and this is one of the essential objectives of any celebration.

In order to grab the media attention we will use PR actions. Public Relations create a good vibe between brands and media, and boost a natural alliance between both parties. Among the many possibilities among actions, the most effective is to send a press kit, normally an emailing including the invitation, a photo gallery, and corporate videos that provide journalists relevant information and content. This however is not enough in many occasions, since the media are used to receive hundreds of these samples.

Thus, we must look for a differential value and make our media call make a difference.

A good strategy is to send a merchandising or customized item together with the invitation to the event, in order to provide the receiver engagement and interaction, together with some information about what can they expect there.

These could be some inspirational examples:

• When organizing a press a call for the motor industry, a miniature car steering can be send to the media professionals, with a logotype linked to an augmented reality marker. Thus, when they check the marker, it displays the interior of the car, allowing a 360º perspective of the new model. A technological incentive to attend the event.

• To celebrate the anniversary of a beauty brand on Halloween you can send a cake made with selected makeup products. Along with the cake, an invitation to a costume party can include some tips to use the products when attending the event.

• An invitation to the inauguration of a new pizza restaurant can be sent together with a fresh pizza delivery to the media offices.

All these actions arise from creativity and imagination and are the perfect push to boost an event and maximize its impact.

Balance Productions


Audiovisual Production

Balance Productions is an audiovisual production company formed by a group of professionals with creative profiles, equipped with the best technology and specialized in the fields of advertising, television, documentaries, and events. They conceive and produce their own audiovisual works or in cooperation with other producers, developing commercial productions with a high dose of creativity, branding know-how, and oriented to the client’s objectives. The concept, content, and message are reflected in each shot, music piece, or word. Committed with work excellence and detail, Balance is at the forefront of audiovisual production with the best results.

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Expresión

 

Stage design and decor manufacturing and set-up

Experts in manufacturing and assembling elements of ephemeral architecture, as stage sets and sets for any type of project. Thanks to facilities of more than 2,000m², Expresión can transform all its raw materials into elements for set design, interior design and ephemeral construction elements in its lab workshop. The mastery of the different types of materials facilitates the best choices depending on the durability of the ephemeral elements that are being produced. Likewise, Expresión accomplished the client’s own projects, providing expert guidance and consultancy focused on the needs of the ephemeral element to be produced.

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JanOff

Small and large format digital printing

Specialized in digital printing in small and large format in all types of media in any project. Digital printing on rigid materials, textile printing, and stationery printing and small format. Ten years in the sector and a team of professionals able of developing any project, advising their clients at all times with a personalized service and providing innovative and creative ideas. Janoff offers the best solutions and the possibility of personalizing and decorating any space, business place, event, etc., with a wide range of top quality formats and materials and providing maximum efficacy. Modern facilities and the latest technology aimed to meet deadlines and face any challenge with precision.

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Kunst Deco


Furniture and decor rentals

Kunst Deco designs, creates, builds and, above all, provides fine décor with a wide catalog of rental of furniture and decoration elements that transform any venue or space according to the needs of each client. From big spatial arrangements to the design, creation, and set-up of the smallest decorative detail to create unique sensations.
An extensive career of results-driven, successful projects. In-house production which allows the team to provide decor elements of the highest quality at good price.
Creations that generate memories that last in the minds of our clients, clearly transmitting their style and core values.

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Moonflower Technologies


Digital creativity solutions

Moonflower Technologies is a digital creativity tech team of professionals specialized in the fields of 3D design, programming, and computer engineering. They are specialized in the development of applications, virtual reality, videogames, video mapping, robotics, R&D in audiovisual engineering and content, augmented reality, and 3D animation..

Its innovative philosophy is ideal for the conception and generation of communication, marketing, and event production actions at international level. An interdisciplinary team that accomplished projects from the initial design to the final results. Their R&D department is the key to their successful creations.

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Next Studio


Graphic Design

Next Studio is a graphic design studio, a hive of ideas and graphic expressions in constant evolution. Design trends from all points of view. More than 20 professionals with expertise in the field of architecture, fine arts, communication, engineering, advertising, or technological design work for leading brands, trends-oriented and in permanent creative synergies. Next not only design but also produce their work worldwide, in coordination with the rest of production brands in the Group.

 

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OnOff Audiovisuals


Audiovisual production and rentals

OnOff is an audiovisual services company with more than ten years of experience offering creative solutions, always at the forefront of the latest technology in sound, lighting, video, LED lighting, plasma walls, simultaneous translation, or interactive voting. Thanks to its own infrastructure within the holding group, OnOff offers integrated services in audiovisual production of events; from design, set-up and production to the execution of any phase at structural, scenographic, décor, and audiovisual architecture levels.

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Stands XL


Design of stands and ephemeral decoration

Stands XL is a company specialized in the design, manufacture, and assembly of stands and ephemeral decoration. Born to offer all the services and solutions necessary to participate in any type of event, congress, trade fair, exhibition, or corporate action around the world.

Thanks to its design team, Stands XL revolutionizes traditional, modular stands of fairs and exhibitions, using state-of-the-art materials and the latest technology with the aim of offering not regular creations, but super stands.

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