Red Cross Spain has launched a new social consciousness campaign together with beon. Worldwide. This time the project the multi-channel service ‘Ser AcogedorA 2019’, a campaign with two well-defined objectives: spread the program of family placement and promote the different types of placements accesible.
To develop and execute this action, beon. has elaborated a marketing strategy of 12 weeks of duration with a key challenge: focus in achieve brand acknowledgement after 30 years of experience in this field, generate brand postioning, and publicize this program among the target audience.
beon. has created the image that will visually represent the project and developed an stratageic content plan for social media aimed to achive the goals set by Red Cross in this specicfic program.
Among the actions that already had taken place aimed to such a specific audience as placement famillies, parents or tutors, was the special event were the testimonials of the people already part of this program, especially teenagers. The event was broadcasted on the social media channels through live streaming with the aim of reaching a larger audience and reinforzing the marketing strategy.
This social marketing campaign stands out for its informative and educational nature, and its commitment to raise awareness about positive attitudes and behaviours which can help to foster this social practice.
